WE ARE SCHOOL MARKETING
Social Media Posts / Advertising
LARGE REACH, OR PINPOINT ADVERTISING — SOCIAL MEDIA DELIVERS BOTH!
Facebook, YouTube, Instagram, TikTok, Linkedin, Faithly
Which one fits your school marketing needs best?
Broad & Diverse, but aging: Highly used across almost all adult age groups, particularly by Millennials (25-44) and older generations (35+). Used for general social networking, keeping in touch with family/friends, local community groups, and news consumption.
YouTube
Extremely Broad: The most widely used platform in the US, with high usage across all age demographics, including Teens (13-17) and Adults 65+. Used for consuming long and short-form video content (tutorials, entertainment, news, music), making it a major source for learning and entertainment.
Younger Adults & Visual Content Lovers: Heavily dominated by Gen Z (18-24) and Millennials (25-34). Used for visual content, including photos, short-form videos (Reels), shopping, brand discovery, and following influencers. It is generally more balanced in gender distribution than some other platforms.
TikTok
Younger Generations & Trend Followers: The platform’s culture is driven by Gen Z and young Millennials, though its user base is expanding. Used for creating and consuming very short-form, highly engaging videos, following trends, and entertainment.
Professionals & Business Users: Primarily used by those in the workforce, especially the 30-49 age group and those with a college degree or higher household income. Used for professional networking, job searching, industry news, B2B marketing, and personal branding.
Faithly
Faithly is a digital networking platform designed specifically for Christians in ministry—including pastors, staff, and volunteers. It serves as a “LinkedIn for the Church,” allowing them to connect, collaborate, share resources, and find job opportunities in a safe, Christ-centered community. Its mission is to uplift and sustain those who pour themselves out for ministry.
Why Utilize Social Media For Your Private School Marketing Strategies
1. Targeted Reach
Social media platforms allow you to precisely define and reach your ideal audience based on a vast array of criteria, including demographics (age, location, gender), interests, behaviors, and even connections to similar pages or ministries. This precision ensures that your advertising budget is spent on showing your message to the people who are most likely to be interested in your product, service, or message, which is far more efficient than broad traditional advertising.
2. Cost-Effectiveness
Compared to traditional advertising methods like print, radio, or television, social media advertising is “generally” more budget-friendly and scalable. You have control over your spending, often paying only when people interact with your ad (like Pay-Per-Click), and can start with a relatively small budget. This makes it an accessible and high-return option for organizations of all sizes, from a small local ministry to a large business.
3. Measurable Results
Social media platforms provide robust, real-time analytics and tracking tools. You can monitor exactly how many people saw your ad (impressions), how many engaged with it (likes, comments, shares), how many clicked through to your website, and even how many completed a goal (like a donation, sign-up, or purchase). This ability to track and measure performance allows you to understand your Return on Investment (ROI), quickly identify what’s working, and adjust your campaigns for maximum effectiveness.
Bottom line: Social Media has pros and cons, like everything else. It can be used to reach the masses rather inexpensively or pinpoint certain people with a Pay-Per-Click format. Pay-Per-Click can be very cost effective or be a money pit. Make sure everything else is inline before investing in Social Media for your private school marketing strategies.
Ready To Get Started?
Tired of waiting for the phone to ring, or clearing out junk mail from your inbox?
Let us take the tedious and time-consuming marketing off your shoulders so you have the free time to concentrate more on what’s really important. Our School marketing can do all this for you.
Pick a date and time that works for you. No pressure, no obligation. Just a way for us to meet and for me to learn how we can best help you succeed.
IF YOU DO NOTHING, NOTHING WILL EVER CHANGE
Churches
Some example Social Media Posts
Non-Profits
Clinton Academic Academy
Discover the Difference at Clinton Academic Academy!
Are you looking for a supportive, faith-based environment where your child can thrive? Come see what makes our K-12 community so special!
We are opening our doors this May for prospective families to tour our campus, meet our dedicated teachers, and learn about our curriculum. No appointment needed—just stop by!
🗓 Mark Your Calendars:
May 2nd
May 9th
May 16th
⏰ Time: 12:00 PM – 5:00 PM
Join us to see how we are shaping the hearts and minds of the next generation. We can’t wait to meet you!
#ClintonAcademicAcademy #OpenHouse #ChristianEducation #K12School #EnrollmentOpen
A Note from Ms. Maddy to Future Students! 📝💙
Hey there! 👋 Ms. Maddy here.
I usually spend a lot of time talking to your parents, but today, I wanted to talk to YOU.
We are getting ready for the Fall semester at Clinton Academic Academy, and I’m looking for students who are ready for something different.
I know school is “supposed” to be about homework and tests… but here, we think it should be about a lot more than that.
At our school, we believe two very important things: 1️⃣ It is COOL to be smart. Whether you love solving math problems, writing stories, or leading a team on the field, we want to celebrate what you’re good at. 2️⃣ It is COOL to be kind. We don’t do drama here. We do friendship. We look out for each other.
If you’re looking for a place where learning is actually fun, where your teachers truly care about you, and where you can just be yourself—you belong here.
Does this sound like the school for you? Tell your mom or dad: “I want to go meet Ms. Maddy!”
I can’t wait to show you around campus, introduce you to some future friends, and get you ready for your best school year yet.
See you soon! — Ms. Maddy 👩🏫
Parents: Let’s get that appointment on the books! Contact Dr. Maddy Bouchard to schedule your family tour.
Come See What Makes Clinton Academic Academy So Special
Find Your School Family This Fall! 🍎✝️
Are you looking for a place where your child is known, loved, and challenged academically?
Clinton Academic Academy is now accepting enrollment for the upcoming Fall semester! We are a Christian K-12 school dedicated to raising up the next generation of leaders right here in Clinton.
We know choosing a school is a big decision, and we want to help you make it with confidence. Come see what makes our hallways so special.
✨ Your Visit Includes:
A full tour of our campus.
A chance to meet our incredible teachers.
A sit-down to get all your questions answered.
Ready to learn more? Contact Dr. Maddy Bouchard (aka Ms. Maddy) today to schedule your personal appointment. She can’t wait to welcome you!
Engagement Rate 💬
Are people just seeing your post, or are they stopping to connect with it? High engagement tells the platform your post is working.
Conversion Rate 🎯
Did your social media post lead directly to a result, like a sale, sign-up, or donation? This is the bottom-line business or ministry result.
Click-Through Rate (CTR) 🔗
Is your call-to-action strong enough to make people want to learn more on your actual site?
Reach (Unique Users) 👥
This is your visibility count. It shows how many different people you are successfully getting your message in front of.
Cost Per Conversion (CPC) / CPA 💰
It proves the financial efficiency of your ads. You need to know how much it costs to get one person to take action.
Five reasons as to why you should consider adding Social Media advertising to increase enrollment / donations
1. Highly Targeted Audience Reach:
Crucial for effective school marketing, social media platforms offer incredibly sophisticated targeting options that allow you to show ads to specific demographics.
2. Cost-Effectiveness and High ROI:
Compared to traditional advertising channels (like print, radio, or television), social media advertising is often more budget-friendly and scalable.
3. Increased Brand Awareness and Recognition:
With billions of active users globally, social media provides an unparalleled opportunity to put your organization in front of a massive audience—a critical step for effective school marketing.
4. Measurable Results and Data Insights:
Social media advertising platforms provide powerful, real-time analytics and tracking tools.
Professional impact,
exceptional value.
This may be a good option for your school. We can discuss the pros and cons and make a decision together.
5. Direct Engagement and Community Building:
Social media is a two-way communication street, allowing for dialogue that builds stronger relationships than traditional one-way advertisements.
Some Social Media Statistics
● As of April 2025, Around 63% of the worlds population are Social Network users
● Return on Investment (ROI) for Social Media: A good positive ROI for Social Media is anywhere $2.50 to $7.50 for every $1 spent. $10 or above is considered excellent.
● Success depends on two things: Are the people seeing my advertising interested in what I’m offering and if they research further, are they likely to contact me.
● Case Studies: Social media advertising has been shown to produce 6.5 to 10 times better than banner advertising
We offer Custom-Designed Social Media Posts
Our Christian marketing company creates custom social media that professionally elevates your brand—delivering stronger connections and greater impact than generic templates.
School Marketing — Christian Marketing Company — Private School Marketing Strategies — a rejected stone
Now's the time to get this ball rolling!
Why make success harder than it has to be
Let's make your school marketing Social Media Posts A Reality
People Recognize Professional Design
Fill out the Form below for more detailed information for your specific school marketing needs
Have questions? Let our school marketing professionals help you. Do you need a quote for a specific project? How long will it take to complete? Or, want to chat?
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