Digital Marketing

Create a brand voice that speaks to your target audience

Creating Your Brand Voice is where everything Starts

Business man pondering a question — What three words describe my personality

Why Personality Questions Matter:

Your personality will eventually become the heart of your brand. By getting to know you better, a business or Church marketing team should be able to craft a brand voice that is in unison with you but, even more importantly, resonates with your target audience and team. At a rejected stone, we aim for efficiency and excellence in a friendly, one-on-one environment.

Some marketing companies gloss over this step.  It may take longer at the beginning, but it is well worth it in the long run.

Of the below personality traits, which one would you say is your dominant personality, and what two additional ones also play an essential role? (Be honest with yourself)

Performer:

Known as optimistic, fun-loving, and adept at making people feel at ease. 

Free Spirit:

Known for their creativity, empathy, and strong sense of personal values. 

Coordinator:

Known for their strong sense of responsibility, loyalty, and adherence to traditions. 

Advocate:

Known for their profound insights, strong values, and desire to help others

Maestro:

Known to be independent, adaptable, and value their freedom and autonomy. 

Inventor:

Innovative, resourceful, and enjoys exploring possibilities and challenging ideas.

Innovator:

Known to be observant, resourceful, natural networkers and motivators  

Campaigner:

They are passionate about helping others and exploring other possibilities. 

 
 

So, why is a brand voice important?

Brand voice is important because it makes your brand separate from your competition and the more they see your brand, it will build trust so you can better connect with your supporters

Demographics:

Knowing the local population’s demographics helps smaller ministries and businesses thrive by allowing them to customize their services and marketing to the community’s specific needs and characteristics.

This holds for both digital and non-digital campaigns.

Builds trust:

A consistent and well-developed brand voice can help build authority with an audience over time.

Connects with customers:

A humanizing brand voice can help customers develop a connection with your specific brand.

This step is critically important because it transforms occasional customers into lifelong fans.   That is marketing’s ultimate goal.

.

Increase revenue:

A brand’s identity can influence a person’s shopping decisions,  

A consistent brand voice fosters trust and connection, and even minor marketing adjustments can have a profound impact on how people perceive your brand, ultimately driving support or revenue.

Makes a brand recognizable:

A professionally designed logo creates a memorable visual identity, a catchy phrase encapsulates the brand’s essence, and a concise one-liner delivers a powerful and easily recalled message, all working together to solidify the brand in consumers’ minds and increase recognition.

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Why make success more complicated than it has to be, Your marketing team is looking forward to helping you succeed

Services to help your Ministry or business

Our prices are fair, reasonable, and far cheaper than hiring an in-house marketing team with all our talents

Services that inspire action

Content marketing

●     Attract and retain your ideal audience by consistently delivering valuable, problem-solving information

●     Utilize diverse content formats (videos, infographics, guides) to establish your brand as a go-to expert

●      Build trust and provide real solutions to drive profitable action

Paid Advertising (PPC/SEM)

●     Paid advertising involves paying to display your message, commonly through Pay-Per-Click (PPC) platforms, such as Google Ads, for immediate and targeted visibility.

●     It encompasses various forms such as search engine marketing (SEM), display ads, social media ads, and native advertising.

●     Key benefits include precise targeting based on keywords, demographics, and interests, along with measurable results.

Search Engine Optimization (SEO)

●    SEO aims to improve website visibility in search engine results (SERPs) to attract organic traffic

●    It encompasses technical aspects (site speed, mobile-friendliness), on-page elements (keywords, meta descriptions), and off-page strategies (backlinks)

●    The ultimate objective is to make your website more discoverable to users searching for relevant information, products, or services

Traditional Print Advertising

●     Reach Local People: If your group or business serves the local area, sending them well-designed postcards can significantly help you achieve success

●     Stand Out: Even though it’s “old school,” a postcard in the mail gets noticed more than many digital messages, making a significant impact.  

●     Grow Locally: For local success, postcards are a smart way to connect directly with people in your area and help your ministry or business grow.

Social Media Marketing

●     Strategic Audience Engagement: Utilize various social media platforms to connect with your target audience, enhance brand visibility, and direct traffic to your offerings

●     Comprehensive Social Media Activities: Implement a mix of organic content, paid advertising, community interaction, and user-generated content to achieve marketing objectives

●     Brand Loyalty & Direct Communication: Leverage social media to cultivate strong brand loyalty and facilitate direct, meaningful conversations with customers.

Our Goal Is Simple And Straightforward

To help as many of our Christian Brothers and Sisters succeed in their Ministry.   Regardless of whether it’s a Church, Non-Profit, or Business.

 

And, we will accomplish this through Him and for His glory.

Happy with marketing results for ars

A successful digital marketing campaign integrates these components strategically to achieve overall business objectives, such as increasing brand awareness, generating leads, driving sales, or fostering customer loyalty.

Here's what you can expect partnering with us

Making a Marketing PlanCustomized Plans For Your Needs

We pledge to treat every client as unique.  Whether your needs are small or a bottom-up rebuild, it will be done professionally and at a price that won’t break the bank.

Graph showing increasing results over timeBusiness or Church Marketing is only as good as the results

We recommend that you start with our Website Evaluation. This will give us the foundation for a solid marketing plan, enabling you to see results quickly. 

Icon showing winning gold cupLeave the competition behind

With our ongoing monitoring services, we can refine and adjust your campaign using detailed analytics and market research to ensure it drives conversions and increases your ROI.  So, you’ll be prepared for what is happening now and what is coming

Discovering who your ideal audience is and finding a way to reach them effectively is what we do

Professional marketing talent focused on improving your bottom line

Customers pleased with the results from their ars marketing planWorking with a rejected stone, going above crafting a marketing strategy, you’re securing a path to tangible growth. We dive deep to understand your unique vision, pinpoint your ideal audience with laser precision, and then craft irresistible messages that cut through the noise. We don’t just implement tactics; we engineer a conversion-driving machine designed to boost your bottom line and dominate your market relentlessly.

Your Success Is Our Love Language!

Questions?

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Services & Pricing
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